Amazon is the greatest online retailer in the world, and hosts a huge number of independent sellers on its platform.
If you want to be successful at Amazon today, then you must be listed highly in the Amazon rankings and have good Amazon ratings. When they’re looking for a product to buy, customers usually sort products on Amazon by ratings or number of reviews.
Harvard Business School study has shown that articles with few or no reviews usually have only a very small sales volume. And 90% of subjects said that they check product reviews and ratings before buying a product. Then, 70% of tested adults said that they would never buy a product with less than 3-star rating.
So, ratings and reviews can easily make or break your business.
Previous buyers, even when they are satisfied, have a little motivation to write a review. They have already successfully finished the buying process.
Angry and dissatisfied customers, on the other hand, tend to leave their reviews regularly. They will leave you a bad review even when the mistake is caused by other factors, like shipping company.
In online marketplaces, a good review comes only once in ten bad reviews.
You’ve got to act and use our service to protect your business!